Now I haven’t seen many beauty press kits other than a couple pictures from beauty bloggers or YouTubers, but I think L’Oreal has nailed this one!
Obviously a lot of work and planning went into this press kit, and it paid off. It’s beautiful and looks exciting to receive and open. It also makes the recipient engage with the package by encouraging them to first view their new website on the iPad, peek at the magazine, and then open the doors to see the products. If you see a flurry of L’Oreal reviews from bloggers and YouTubers in the near future, this is probably why.
*Please note these photos are not my own, but screenshots from MissChevious’ Instagram. I have given credit and linked back to the original photos.