Month: January 2013

Got 2b Rockin' It Encore Fresh dry shampoo

Got 2b Rockin’ It Encore Fresh Dry Shampoo

I want to share a product that has made me wonder how I ever lived without it – Got 2b Rockin’ It Encore Fresh dry shampoo. When I first heard about dry shampoo, I tried a few different kinds, and none of them worked. They just seemed to weigh my hair down and make it worse. However, after trying this one I don’t think I will try another kind unless it is discontinued.

I get the whole rock star vibe from the packaging – I’m a rock star who parties so hard and I don’t have time to wash my hair when I’m hungover in the morning kind of thing. But it works just as fine for us normal people who just want to save some time and skip a hair wash.

Got 2b Rockin' It Encore Fresh Dry Shampoo

My hair is very long, thick, and gets oily at the roots after one day. I used to wash it every day, and spend about 20 to 25 minutes styling it. I’m happy to say that Encore Fresh allows me to go two (sometimes even three) days between washes! It’s great not to have to slave over my hair every day.

The spray comes out as a white powder. I have medium brown hair and don’t see any grey cast, but I did see a little when I had dark brown hair. To use, section your hair into parts and use short bursts to spray the roots. Let it sit for a few minutes, gently rub it into your roots and then lightly brush it out.


  • Cheap – I get it on sale for $4.99
  • Soaks up oil and leaves hair bouncy and fresh
  • Smells nice


  • A little messy – gets powder on my sink 
  • Grey cast on very dark hair

I highly recommend this product (and Got 2b products in general), so check it out if you see it on sale if you’re looking for a dry shampoo.

Sunday Link Love – Jan. 27

Here are some interesting things I’ve been reading about recently:

Have you tried Twitter’s Vine? What do you think? – TechCrunch

The Canadian Embassy held a tailgate party to celebrate Obama’s second inauguration – Huffington Post

Why adding “The views expressed here are my own” is lame – Confessions of a Serial Marketer

Kathleen Wynne is Ontario’s first female and Canada’s first openly gay premier – Globe and Mail

Lady Gaga is changing lives with her touring youth services bus – Rolling Stone

Make guiltless banana ice cream (it’s really good!) – Skinnytaste

Ottawa really likes beer festivals – introducing Winterbrewed –

Born Brave Bus

Branding and Lady Gaga’s Born Brave Bus

Lady Gaga is a good example of successful branding and brand loyalty. I’d go as far as to say she (and/or her PR team) is a branding genius. In a few years she has amassed legions of loyal fans all over the world who adore and defend her. Everything she touches is signature ‘Gaga.’ Here is what she’s doing right:

  • Creating an exclusive community: Lady Gaga calls her fans ‘little monsters’ and herself ‘mother monster.’ This creates an exclusive relationship between Gaga and her fans, and a special identity for them to buy into. Lady Gaga also calls herself a misfit who was bullied when she was young, so this community is an accepting place for other misfits.
  • Creating a unique experience: If you go to a Lady Gaga concert, you will hear her speak about empowerment, acceptance, and scream for her little monsters to put their paws up (if you’re not familiar with this, it’s where you curl your hands into a monster claw, like this) – this is another exclusive element that unites the community (think of it like a secret handshake).
  • Aligning with social causes: Aside from her music and crazy costumes, Lady Gaga is known for being a voice for youth empowerment, LGBTTQ advocacy, and anti-bullying – causes that are important to her little monsters. In 2012 she founded the Born This Way Foundation, a nonprofit organization that focuses on youth empowerment, self-confidence, well-being, anti-bullying, mentoring, and career development.Her message generally promotes acceptance for all.

Lady Gaga has added another element to her well-defined brand: the Born Brave Bus. It does all of the above: creates an exclusive community, a unique experience, and aligns her with complimentary social causes.

According to Rolling Stone, “Opening three hours before every U.S.-based Gaga concert (33 dates in total), the Born Brave compound – a mini-festival available to all youth (ticketholders or not) – is a haven designed to provide community, strength and support for anyone under the age of 25.”

Born Brave Bus

The Born Brave Bus – image from Lady Gaga’s Facebook.

Misty from ClevverMusic took a behind the scenes tour of the bus, and describes it as a tailgate party. Once inside, there are different tents outside of the bus, featuring:

  • Interactive kiosk signs letting visitors know what resources are available to them on the bus;
  • Lounge chairs and games;
  • Info tents for various charities;
  • Free food;
  • A photo booth.

I think this is a great way to engage youth and have conversations about important issues affecting young people, while generating more buzz for Gaga’s U.S. concert tour. She is going beyond lip service and putting her money where her mouth is when it comes to advocacy, and it reinforces her brand.

I went to a Lady Gaga concert a few years ago, and it was fantastic. I’d love to check out the Born Brave Bus if it comes to Canada someday. If you’re like me and won’t have the chance to visit it anytime soon, follow the #BornBraveBus hashtag to keep up to date.

*Full disclosure – I love Lady Gaga and am a little monster. Paws up!* 


2013 Social Media Resolutions

I hope you had a great New Year’s Eve! I checked out Sparks Street this year – it’s the first time (that I’m aware of) there has been a public celebration for NYE in Ottawa. There was music, food and drink tents, and lots of people. My boyfriend and I grabbed a bite to eat at Carmello’s and then headed back to the festivities. How did you ring in 2013?

Many people make New Year’s resolutions, but making social media resolutions has become trendy so I thought I would make my own. My general New Year’s resolutions are to lose 20 pounds (I lost 20 last year), get my first career job, and blog twice a month. My social media resolutions are to:

1. Continue creating relationships on Twitter.

My favourite social media platform is Twitter, and I think it will continue to be in 2013 (although I am also really loving Instagram). However, I have noticed I am falling into the trap of sharing links more than interacting with people, so I will work on cultivating relationships. When it comes to focusing on social media platforms, choose quality over quantity for you or your business – it’s better to be great in a few places than be mediocre in many.

2. Try out other social media platforms.

The networks I use regularly are Facebook, Twitter, Instagram, Pinterest, and Linkedin, but there are other networks out there like Reddit and Google + that I haven’t taken the time to explore. I have friends who are really into Reddit, so I would like to know what they’re so excited about and how to use it well. I don’t find Google + very interesting, but I want to become familiar with its features. If something else becomes big in 2013, I will make sure to check it out.

3. Expand my knowledge of social media.

Staying up to date in your field is essential for success and personal growth. If you stop learning, you stop growing. I already do a pretty good job with consuming lots of content from different places, but I would like to set aside a half hour each day for reading the latest news and trends.

What resolutions have you made? I hope you have a great 2013!